To Be or Not to Be (Black or Multiracial or White): Cultural Variation in Racial Boundaries

Posted in Articles, Brazil, Caribbean/Latin America, Identity Development/Psychology, Media Archive, Social Science, United States on 2017-09-20 15:33Z by Steven

To Be or Not to Be (Black or Multiracial or White): Cultural Variation in Racial Boundaries

Social Psychological and Personality Science
First Published 2017-08-28
DOI: 10.1177/1948550617725149

Jacqueline M. Chen, Assistant Professor, Social Psychology
University of Utah

Maria Clara P. de Paula Couto
Ayrton Senna Institute, São Paulo, Brazil

Airi M. Sacco
Department of Psychology
Federal University of Pelotas, Pelatos, Brazil

Yarrow Dunham, Assistant Professor of Psychology
Yale University

Culture shapes the meaning of race and, consequently, who is placed into which racial categories. Three experiments conducted in the United States and Brazil illustrated the cultural nature of racial categorization. In Experiment 1, a target’s racial ancestry influenced Americans’ categorizations but had no impact on Brazilians’ categorizations. Experiment 2 showed cultural differences in the reliance on two phenotypic cues to race; Brazilians’ categorizations were more strongly determined by skin tone than were Americans’ categorizations, and Americans’ categorizations were more strongly determined by other facial features compared to Brazilians’ categorizations. Experiment 3 demonstrated cultural differences in the motivated use of racial categories. When the racial hierarchy was threatened, only Americans more strictly enforced the Black–White racial boundary. Cultural forces shape the conceptual, perceptual, and ideological construal of racial categories.

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